Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

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Uploaded: 2023-12-29T14:24:16-05:00
Channel: Steve Poppe
Description: As a young’un growing up in advertising, stock photo books were everywhere in ad agency art departments. Lurzer’s Archive was also around for those departments that could afford subscriptions. (As a strategist, I used to subscribe to Archive and keep a few in my office; when art directors visited, they’d often ask, “What are you

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Steve Poppe- December 29, 2023

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