Name: Tim Cook or Farhad Manjoo?
Uploaded: 2016-02-18T08:58:17-05:00
Channel: Steve Poppe
Description: “Apple’s emerging global brand is privacy,” is a statement Farhad Manjoo made in his cover story in today’s New York Times. As someone with access to Tim Cook, Mr. Manjoo has a leg up on me when it comes to statements like this about brand, but this one caught me by surprise. There is an

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

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Tim Cook or Farhad Manjoo?

Steve Poppe- February 18, 2016

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Tag: . Apple brand strategy

Tim Cook or Farhad Manjoo?