Axe – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Marketing

Cause Strategy

Steve Poppe- September 2, 2015

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Brand Strategy

Thoughts on a Brand Refresh.

Steve Poppe- May 22, 2014

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So What Does Axe Smell Like?

Marketing

So What Does Axe Smell Like?

Steve Poppe- January 9, 2012

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“Honey. Wash With This.”

Marketing

“Honey. Wash With This.”

Steve Poppe- July 16, 2010

0

Body Wash Category Lacks Leadership.

Marketing

Body Wash Category Lacks Leadership.

Steve Poppe- September 8, 2009

2

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