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Process & Pricing
Brand Strategy. Steve Poppe, Founder.
Campaigns come and go, a powerful brand idea is indelible.
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Process & Pricing
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Claim and proof
Tag: claim and proof
Marketing
What is a brand brief?
Steve Poppe
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March 27, 2014
0
Marketing
Brand Planks
Steve Poppe
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February 11, 2014
0
Marketing
Claim shoveling.
Steve Poppe
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November 12, 2013
0
brand planning tips
Searching for Dlugacz.
Steve Poppe
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June 12, 2013
0
Marketing
The money snow globe.
Steve Poppe
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March 20, 2013
0
Marketing
Brand Strategy is Not Fluid.
Steve Poppe
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May 16, 2012
0
Brand Planning
Taglines as Word Grabs.
Steve Poppe
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April 10, 2012
0
Brand Planning
Porous Marketing
Steve Poppe
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March 26, 2012
0
Marketing
Advertising’s Drivel Fest.
Steve Poppe
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February 28, 2012
0
Brand Planning
Brand planning. Soft claim, hard proof.
Steve Poppe
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February 3, 2012
0
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