consumer generated content – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Yahoo’s Bold, Expensive Move.

Marketing

Yahoo’s Bold, Expensive Move.

Steve Poppe- May 19, 2010

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When refresh meant… Coke

Marketing

When refresh meant… Coke

Steve Poppe- January 27, 2009

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Consumer generated creativity.

Marketing

Consumer generated creativity.

Steve Poppe- October 8, 2008

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Consumer generated content.

Marketing

Consumer generated content.

Steve Poppe- July 13, 2007

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Viral or virus?

Marketing

Viral or virus?

Steve Poppe- February 15, 2007

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