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Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

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Imus

Steve Poppe- April 11, 2007

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Brand Discovery Interview Hack.
Tool. Or Not a Tool.
Brand Strategy Presentations.
Truth in Life, Liberty and the Pursuit of Happiness.
The Idea To Have An Idea…
Whistles.
Intentional Brands.
Legally Addictive Foods.
Talk About It or Be About It.
Proof and Drama.
Organized Proof and The C-Suite.
Hellmann’s Haters Campaign.

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