harvard business school – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Yahoo’s Lazy Eye.

Brand Strategy

Yahoo’s Lazy Eye.

Steve Poppe- May 1, 2013

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Coke is Fishing where the Fish Are.

Marketing

Coke is Fishing where the Fish Are.

Steve Poppe- September 4, 2008

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Marketing

Those who can…

Steve Poppe- July 2, 2008

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What’s the deal with HP?

Marketing

What’s the deal with HP?

Steve Poppe- February 20, 2008

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