j.c. penney – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Something borrowed, something blue.

Marketing

Something borrowed, something blue.

Steve Poppe- February 19, 2008

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Marketing

Loveideas.

Steve Poppe- July 11, 2007

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J.C. Penny’s idea.

Marketing

J.C. Penny’s idea.

Steve Poppe- February 13, 2007

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