Name: Unilever pulling the lever.
Uploaded: 2014-12-09T09:24:25-05:00
Channel: Steve Poppe
Description: Last night I watched a really nice TV spot called “new leaders” on the subject of world hunger. Part of Unilever’s “Project Sunlight,” the spot made me feel good and actually tear up. It’s a wonderful cause and the spot is exceptional theater. I’m a sap for good. A couple of years ago Unilever was

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Marketing

Unilever pulling the lever.

Steve Poppe- December 9, 2014

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Unilever pulling the lever.