merck – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Just say no to drugs.

Marketing

Just say no to drugs.

Steve Poppe- May 20, 2008

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Pharma outstanding in its field? Not!

Marketing

Pharma outstanding in its field? Not!

Steve Poppe- January 24, 2008

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