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Process & Pricing
Brand Strategy. Steve Poppe, Founder.
Campaigns come and go, a powerful brand idea is indelible.
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Nike
Tag: nike
Brand Strategy
Nike’s “Just Do It” Is Not a Brand Strategy.
Steve Poppe
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November 14, 2023
0
Marketing
How to Handle A PR Disaster.
Steve Poppe
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May 9, 2018
0
Marketing
Coke’s old new idea.
Steve Poppe
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August 10, 2015
0
Coke marketing
A Suggested Coke Fix.
Steve Poppe
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May 8, 2013
0
Brand Planning
Brand Tacticians.
Steve Poppe
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April 15, 2013
0
Brand Design
Sneaker brands lack diff.
Steve Poppe
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April 11, 2012
0
Marketing
Feets Don’t Fail Under Armour Now.
Steve Poppe
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August 9, 2011
0
Brand Strategy
Nike Water Down.
Steve Poppe
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June 2, 2011
0
Brand Strategy
Under Armour. I wick. I mean, I will.
Steve Poppe
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September 1, 2010
0
Social Media
Social Media For Good.
Steve Poppe
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July 27, 2010
0
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