Research in motion – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Blackberry’s 18 Month Plan?

Marketing

Blackberry’s 18 Month Plan?

Steve Poppe- July 13, 2011

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Opening the Mobile OS.

Marketing

Opening the Mobile OS.

Steve Poppe- January 3, 2011

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RIM needs a (name) change.

Marketing

RIM needs a (name) change.

Steve Poppe- September 15, 2010

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Blackberry Backing Up?

Brand Planning

Blackberry Backing Up?

Steve Poppe- February 9, 2010

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Blackberry Shame

Marketing

Blackberry Shame

Steve Poppe- June 19, 2009

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